Master of One or Superstar of All

by Dr. Jerry Hu, DDS

To be a specialist or not to be, that is the question. The world of martial arts can be used to draw parallels to dentistry. Does one aim to be a master black belt in Shito Ryu Karate or Jiu Jitsu, or does one become a champion UFC fighter in mixed martial arts? The same question applies to being an excellent, well-diversified general dentist or a specialist in dentistry.

Gary Salman's Black Talon Flies to Protect Dental Practices From Ransomware Attacks

by MicroDental Laboratories

There is a lot of naivete among small practice owners who think being "in the Cloud" means they don't have data on their computers. Black Talon has done thousands of firewall tests, and he estimates that about 60% of dental practices can be readily breached due to undetected vulnerabilities on the devices. Where will dental practices be going in 2023 and beyond in regard to ransomware?

Compassionate Dental Marketing: Why Giving Practices Grow

by Adrian Lefler

Charitable giving is a valuable way to promote your practice and fuel practice growth. Today's patients, especially millennials, are more conscientious consumers than any generation before them. They want to know they're receiving high-quality services from companies with good labor practices and respect for their customers. What does this mean for a local dental practice?

A Thanksgiving Tale of Two Patients

by Dr. Peter Auster

I was there to help change Mariel and Chantal’s lives, but it happened quite the other way. We were in the Jericho Baptist Church in Providenciales, Turks, and Caicos. The Great Shape 100 Smiles dental team is the largest volunteer dental charity in the world. My goal is to re-create a patient’s smile. This makes it easier for the patient to find a job in tourism, the predominant industry on most islands…

Treatment Planning for Implant Fixed Complete Dentures

by Dr. Nadim Z. Baba

Edentulism is more widespread, will remain a challenge, and is a growing public health concern. There is a constant need to restore completely edentulous patients because people live longer. As clinicians, we must follow some guidelines for decision-making to determine if the patient is suitable for such treatment and to ensure the outcome is predictable.

How Dental Practices Can Reduce the Impact of Ransomware

by Gary Salman

Cybersecurity is not just about recovery. It is about protecting highly confidential practice and patient information. In many cases, the owners or managers of a practice do not fully understand the significant operational, financial, emotional, and reputational impacts of a cyberattack. Let’s review the top 10 ways you can minimize the chance of attack against your practice.

Why TikTok and Instagram Reels is the Future of Dental Video Marketing

by Blake Hadley, President at My Social Practice

Everyone in the dental marketing space is talking about dental video marketing. Why? Why is video so crucial in dental marketing efforts? In this post, we'll discuss why video is essential, which software and platforms to use, and we'll give you tons of great dental video ideas and examples. Let’s get started!

9 Must-Have Elements to Enhance Your Dental Practice Website

by Cesar Navarro, MS

If your dental practice is currently without a website, you might be missing out on valuable opportunities to service your patients while attracting new ones. Although developing a new website might require expert assistance, the work is well worth the result. So what exactly makes a website so crucial for your dental office? Moreover, what essential elements go into making an effective and useful one?

What Do You Do if Your Bonded Ceramic Crown Falls Off?

by Dr. Nathaniel Lawson, PhD

“Can you re-glue my crown on doc?” your patient asks as he hands you a small wad of tissue paper. Many times, we unwrap that tissue paper only to discover a crown filled with the build-up and fragments of a tooth fractured to the gingival margin. Occasionally, however, an intact ceramic crown will be present with only some residual resin cement stuck to its intaglio surface. In these cases, the clinician may rebond the de-bonded crown by following a protocol to remove the residual cement without damaging the underlying ceramic.

The Importance of Your Practice's Digital Information & Consistency Across the Web

by Cesar Navarro, MS

People are searching online to find specific answers and services near them. Google, Bing, and Yahoo are the most reliable and quickest sources for people to find your services near them. Studies show that almost 6 in 10 consumers use Google to find a local service or business. Over 7 in 10 of these searchers lay a lot of emphasis on the information provided by the search results. So, when it comes to getting your practice found online, you cannot ignore the importance of local listings and search engine optimization (SEO).