by Adrian Lefler

Charitable giving is a valuable way to promote your practice and fuel practice growth. Today's patients, especially millennials, are more conscientious consumers than any generation before them. They want to know they're receiving high-quality services from companies with good labor practices and respect for their customers. What does this mean for a local dental practice?

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by Dr. Peter Auster

I was there to help change Mariel and Chantal’s lives, but it happened quite the other way. We were in the Jericho Baptist Church in Providenciales, Turks, and Caicos. The Great Shape 100 Smiles dental team is the largest volunteer dental charity in the world. My goal is to re-create a patient’s smile. This makes it easier for the patient to find a job in tourism, the predominant industry on most islands…

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by Dr. Peter Auster

My personal alarm went off during my 15th year in dentistry. I invite you to look at your dental world. Do you come home happy or devastated every day? For many of you, like my past self, who come to the office unhappy and come home just as unhappy, it is time to seek “the bright side of life” in dentistry.

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by Adrian Lefler

There is a little spread in the stats, but somewhere between 77% and 86% of people looking for local business use the Google maps application to find a result. The same goes for potential patients looking for a new dentist. If building your Google review profile isn't right up at the top of your marketing initiatives, you're missing the boat.

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by Robert Kreyer, CDT

Technical treatment planning is a preliminary procedure that demands clinical and technical communication and collaboration. This collaborative analysis of the acquired intra-oral scan data of terminal dentition and soft tissue anatomy is critical to achieving a successful prosthetic outcome.

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by Dr. Nadim Z. Baba

Edentulism is more widespread, will remain a challenge, and is a growing public health concern. There is a constant need to restore completely edentulous patients because people live longer. As clinicians, we must follow some guidelines for decision-making to determine if the patient is suitable for such treatment and to ensure the outcome is predictable.

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by Gary Salman

Cybersecurity is not just about recovery. It is about protecting highly confidential practice and patient information. In many cases, the owners or managers of a practice do not fully understand the significant operational, financial, emotional, and reputational impacts of a cyberattack. Let’s review the top 10 ways you can minimize the chance of attack against your practice.

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by Blake Hadley, President at My Social Practice

Everyone in the dental marketing space is talking about dental video marketing. Why? Why is video so crucial in dental marketing efforts? In this post, we'll discuss why video is essential, which software and platforms to use, and we'll give you tons of great dental video ideas and examples. Let’s get started!

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by Cesar Navarro, MS

If your dental practice is currently without a website, you might be missing out on valuable opportunities to service your patients while attracting new ones. Although developing a new website might require expert assistance, the work is well worth the result. So what exactly makes a website so crucial for your dental office? Moreover, what essential elements go into making an effective and useful one?

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by Dr. Jeff Trembley

The most critical factor to communicate to the laboratory for managing control over an esthetic rehabilitation case is the dentofacial smile design. The question then becomes how best to communicate these metrics?

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by Dr. Nathaniel Lawson, PhD

“Can you re-glue my crown on doc?” your patient asks as he hands you a small wad of tissue paper. Many times, we unwrap that tissue paper only to discover a crown filled with the build-up and fragments of a tooth fractured to the gingival margin. Occasionally, however, an intact ceramic crown will be present with only some residual resin cement stuck to its intaglio surface. In these cases, the clinician may rebond the de-bonded crown by following a protocol to remove the residual cement without damaging the underlying ceramic.

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by Cesar Navarro, MS

People are searching online to find specific answers and services near them. Google, Bing, and Yahoo are the most reliable and quickest sources for people to find your services near them. Studies show that almost 6 in 10 consumers use Google to find a local service or business. Over 7 in 10 of these searchers lay a lot of emphasis on the information provided by the search results. So, when it comes to getting your practice found online, you cannot ignore the importance of local listings and search engine optimization (SEO).

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by Dr. Jerry Hu

Unless you’ve lived under a rock—and not one on the planet Tatooine—you know the cinematographic tales of the Jedi and their quest to preserve peace in the universe. The success of their mission, like the success of implant treatments, hinges on balance in the Force. A Jedi harnesses the Force for knowledge and defense, but never for attack. Unfortunately, when factors affecting implant success aren’t properly considered, the Dark Side could basically destroy the overall treatment. So what is the Force we’re talking about?

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by Dr. Christopher Pescatore

Passion, both personal and professional, is a fuel that when paired with desire and hunger, can and will bring about the greatest results, achievements, and fulfillment in life. It’s not far-fetched for a dentist to feel burnt out, detached, or lose passion over time in their careers. If you feel as if you’ve begun to lose the spark that ignited your career in dentistry, let’s look at steps one can take to reignite that fire, and maintain it for years to come.

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by Dr. Jerry Hu

You've got an implant patient in your chair, and the first thing you're thinking, "Do I feel lucky?" Well, do you, implant dentist? Does the patient present with all the required soft tissue health characteristics for successful implant treatment, or don't they? Considering that the patient's prior periodontal history and willingness to maintain superb oral hygiene habits are the most powerful determinants of success—or could blow your case out of the water—you make a bet and hope your pick lands on the wheel of luck.

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by Cesar Navarro, MS

Like most dentists, you primarily focus on fulfilling dental services and may not have the time to explore new marketing strategies. But in the era of digitalization, all dental offices must realize the importance of digital marketing. Your dental office should not be limited by just word of mouth; instead, try using proven techniques that will help you maximize incoming patients to your office.

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by Dr. Douglas Smail

When should I Invest in an intraoral scanning technology? this is the most common question I am asked when I speak at conferences on digital dentistry. When should you invest in an intraoral scanner? Unfortunately, my answer to that question is you should have invested five years ago. Don’t worry if you don’t like that answer, because, in the end, you are asking the wrong question.

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